Make Money Easy For You

A Closer Look on Employment Manual and Severance Package

In the process of putting up a business, most of the owners or the incorporators hire lawyers with the expertise in the prevailing State or Federal Labor laws to help them in designing an employment manual to be implemented in their company. The lawyers should therefore thoroughly analyze all its contents to eliminate any irregularities and contradictions as regards to the civil laws. The agreements which will be asserted in the manual are very much crucial resource in maintaining a good employer-employee relation. This also declares the rules and proper work ethics that the employees should observe in dealing with their jobs. Generally, these manual also includes statements on employment severance to determine what benefits and other compensations will be given to those employees who, for some reasons, will be terminated in their job post.

Particularly, an employment severance package is handed over to the outgoing employee by the employers as stated in their employee manual. The benefits which may come along with the package include the remaining salaries of the employees as well as their retirement benefits, and other additional reimbursements like medical, dental and life insurance grants to name some. The amounts of compensation an employee may receive also vary on length of their tenure in the company, manner of termination and the company’s financial condition. This package, however, is a tool for the employers in order to get away with other legal liabilities which may result in the unlawful termination of their workers. Furthermore, this benefit depends on the employer’s discretion and most of the times awarded to their employees in exchange of a promise not to file any other legal claims in the future. In reverse, the employer can be sued in court if they were not able to provide their employees with such reasonable settlement or severance package.

Before engaging in a negotiation for an employment severance package, a worker should first take into account some important matters. These include making sure that the package gives them enough additional compensation before signing the papers regarding the termination from their jobs. They should also ask their employers to provide them release of rights as their protection for future harassments that may be filed against them. Last, they should see to it that all the details of the severance requirements are properly and correctly asserted.

To further understand these steps, one may take the legal advice of a capable labor lawyer to ensure that he is getting the rightful employment severance package from his employer. More so, the assistance of a highly-qualified and competent lawyer can be his assurance of acquiring the biggest possible monetary benefits that he can get without the fear of being retaliated by his employer in the future.

For more information visit the Los Angeles Employment Attorneys Law Firms and Offices.

Read more: A Closer Look on Employment Manual and Severance Package

Man, the Microcosm; Part 1

Of all the mystical symbols known to Initiates, Man (we use the term “Man” to refer to both genders) is considered as the most ancient among them. Man possessing the masculine and feminine natures, is the epitome of the Cosmos on a microcosmic scale. Within Man’s being lies all of the forces, powers, and principles of Nature; embodied within Man are the laws of the universe; mysteriously written within the sacred heart you will find the source of the sacred scriptures of the world. Mystery schools of the past and present regard that being created and considered “good” by the Archcreator as a reflection of the macrocosm; hence the term “microcosm” to refer to the totality of Man, and the usage of mirrors to symbolically convey the teaching of Man’s true pristine nature as exemplified in the teachings of Taoism and Dzogchen.

Paracelsus, the medieval alchemist, believed Man to be a miniature solar system. All of the creative powers utilized in the making of a solar-system are to be found inherent within this cosmic child, within Man–the god-in-becoming. Creative and spiritual powers, however, lie dormant in a latent state within Man; their unfoldment will occur as the result of evolution, the process of growing into God’s perfect image. It really takes a great deal of involvement with the study of the “Book of Man”–with internal inquiry, with introspection, with the application of principles of mysticism and the occult, and the practice thereof to discover exactly why Man is the universe on a lesser scale, on a lower octave. St. Martin, the enlightened “Theosophist,” taught that the study of the nature of Man was the most proper for humanity, especially for the “Man of Desire,” for the aspirant–the seeker of Truth. Qabalists of the Jewish mystical tradition refer to Man as the “microprosopus,” or lesser countenance,” that is, a reflected God upon the realms of formlessness and form. This belief is based on the statement in Genesis of Man being created in God’s image. In Javanese mysticism, Man is known as the “Jagad Alit,” or the “small universe.” There are parallels of this in almost every mystical tradition of the world.

While posing as a microcosmic being, Man is a macrocosmic system to the lower kingdoms in his charge. This is in accord with the principles and famed verse of Hermes; “as above, so below”–to the Law of Correspondence. By studying the microcosm, we in fact study the macrocosm. One of the Quarternary laws of Martinism propounds this particular principle of the “Thrice Greatest.” Sentient beings of the lower lifestreams look upon Man as a God–sometimes as a wrathful one. Animals, with their fine instincts developed for them by their group-spirits, their directors of evolution, perceive Man with a sense of love, and a sense of awe and fear. This ambivalent feeling and response in animals are caused by the complexity of Man’s egoistic expression, the imperfect manifestation of his innate divinity and his relationship towards life as a whole. Primitive Man, or the primitive mind responds in a similar manner towards Nature, but for a different reason–ignorance, the lack of understanding towards God and Self. The problem of apparent inharmony within Nature therefore, lies within Man himself, and only within his Self, within the microcosmic kingdom of God, will he truly find the solution to right living and right relationships. Though the ordinary mind is the slayer of the Real, it is the spiritualized mind that will nullify its miscreations. Such a principle of the mind, the function of reason of which imbued by Buddhi–intuition, love, and the higher intellect–the “intelligence of the heart” of the hierophants of ancient Egypt, would reveal to Man his “Naked Face,” his “Natural State,” his true nature, the foundation of his existence, and the unreality of phenomena–the impermanence of form and aggregates.

Initiates of the hoary past, such as to be found among the secret societies of the Compagnons, Knights Templer, Dionysiac Artificers, and the Operative Masons, designed and built their temples, cathedrals, lodges, and places of worship after the geometric design and anatomy of Man’s body. King Solomon’s Temple and the Great Pyramid are just two examples of sacred edifices constructed after the harmonic proportion embodied within Man. In one sense, Man is the source of all measures, and is himself, the measurer of all things. Within archetypal Man, lies a tome of cosmic measurements, harmonics, and balance. Ancient Greeks produced art-forms–sculptures of the human physical form that stimulated the aesthetic sense and subtly aroused and awakened in the onlooker the memory of his divinity, spiritual nature, and origin. Symmetry in an artist’s soul results in the symmetry of created forms, the harmony and beauty of which triggers in the witnessing soul through impressions impinging upon the consciousness, an alignment with the spiritual SELF. By gazing at spiritual beauty one instinctively feel the presence of the Divine.

Various symbols in the past have been used by esotericists to represent Man. Among the well-known emblems are the pentagram, the five-pointed star, numerologically the pentad; and the hexagram, the six-pointed star–the hexad. The former represents Man’s occult nature, while the latter symbolizes the unity of Man and God; or “coordinated Man”–Man with the perfect harmonization of the lower principles of his four-fold personality and his spiritual triad.

The cross, of which there are many versions, is another ancient design that portrays Man. The use of this symbol probably had its inception during the age of Man’s adoration and veneration towards the Sun. Awakening at dawn, man would face the rising sun with outstretched hands to receive the beneficent rays of life. This pose casts a shadow on the ground in the form of a cross. This was how man was symbolically equated with it. The daily ritual of sun veneration and adoration is still to be found in some cultures, in India especially. It is believed that the rite invokes an additional amount of vital force, or prana that fills the energy-structure of the microcosm. Mantras such as the beautiful Gayatri are also sometimes recited in the rite in conjunction with physical movements, making it a sacred exercise.

At a later period, in the days of the mushrooming of esoteric schools and secret societies in Spain and the rest of Europe during the 12th and 13th centuries, the mystic rose was added to the cross, thus expanding and elaborating upon its symbolism. The union of cross and rose, is in a dynamic sense, the unity of Islamic and Christian mysticism unified by the Knights Templar and expressed in their doctrines. The “Rosy Cross” as it came to be called, was adopted by a certain mystical brotherhood that called itself “Rosicrucian” after the appellation “Rosy Cross,” or “Rosae Crucis,” to give its original Latinized version. So exquisite in form, and so sweet its perfume that the rose signified Man’s unfolding spiritual nature, his innate God-attributes. Qabalistically speaking, the cross has its origin in Malkuth, whereas the rose has its roots in Kether. The substance of the rose is divine, being composed of light, life and love; whereas crystallized spirit is the substance of the cross. Hindu philosophers would say that the rose is a manifestation of Purusha, or Soul; and the cross, Prakriti, or Matter. From one point of view, the rose attached to the cross represents the unfoldment of the anahata (heart) chakra. Rich with metaphysical significance, the Rosy Cross may be considered as one of the Secret Doctrine’s most profound Word made manifest in symbolical form. Meditating upon such a symbol, like the Holy Grail, puts us in touch with a vast fount of wisdom–with the egregore, the archetypal force, the group consciousness, and the psychic pool of spiritual ideas represented by the symbol.

Helena Blavatsky, the messenger of the Himalayan Masters of the 19th century, taught that Man is a being whose highest and lowest principles are linked together by the mental principle, by human intelligence. According to the Ancient Wisdom all beings that exist, have been, or will be Man at a certain phase of their spiritual evolution. It is believed by some occult students that Man lies midway between the higher and lower kingdoms in Nature. He is the link between the celestial kingdoms of be-ing and the natural kingdoms of becoming. St. Martin considered Man as an enigma, for although a divine son of God, with a “superior principle,” generally, Man believes himself to be a contemptible creature, a lowly being devoid of any divine spark and moral strength who was born a sinner and doomed to the eternal flames of Hell unless his faith in an external saviour is strong enough to save him.

Another puzzling feature of Man is the way he expresses himself, the way he contradicts his inner nature; he thinks of one thing, on one hand; then he says another, and later he goes on to act in a manner in opposition to his original thoughts and words–while all along the inner voice is prompting the outer consciousness with its wisdom–quite a queer creature this being called Man. Man is also regarded as a puzzle by the mortal mind because much of Man’s being and function lies hidden in his occult nature, in his immortal identity waiting to be discovered and realized by the progressive mind. Man’s spiritual, invisible being is Man unrevealed, the veiled Isis. To solve the puzzle of Man’s true identity and of his relationship to the universe, Man would have to look within, to stretch his mind and imagination, to allow his intuition full play and to expand his consciousness to new spiritual vistas. The narrow, closed, biased, caged mind will never succeed in the quest of Self-discovery. It is the open mind that will allow the unfoldment of divine seeds; for they are to sprout into the Light and ascend to new spiritual frontiers and possibilities. The mature mind is thoughtful of its place and origin in the scheme of things; the puerile mind is thoughtless regarding its raison d’etre. The riddle of the Sphinx propounded to Oedipus, and his subsequent answer, sums up the main concern of the Mystery Schools of the past of which Man was the prime subject.

Man, evolving from the quadruped phase of a dependent child-on-fours to the adult biped cycle and the tripodal phase of being, in the plane of mind corresponds to the growing spiritualized consciousness of Man. A person who thinks in finite terms is a mortal entrapped by the limitations and constrains that he imposes upon Self. Conversely, a person who regards the Self in the proper light of infinity, eternity, and immortality, commences the process of liberation and salvation. Man, on earth, in the kingdom of Malkuth, is the expression of Self in a certain phase of becoming. The carnal mind, or finite consciousness, subjects Man to the laws of Samsara, to Maya, to the laws of mortality. Attaining the spiritual mind, even that which was in Jesus Christ, we acquire or realize immortality as our true estate. We must first; however, sacrifice our animal indulgences in order for the Christ to appear in our consciousness. We should “die daily” to our self-centeredness like St. Paul. Manly Hall, an occult philosopher of the 20th century and last millennium, made this pertinent statement in his monumental work, “The Secret Teachings of All Ages”:

“Man’s status in the natural world is determined, therefore by the quality of his thinking. He whose mind is enslaved to his bestial instincts is philosophically not superior to the brute; he whose rational faculties ponder human affairs is a man; and he whose intellect is elevated to the consideration of the divine realities is already a demigod, for his being partakes of the luminosity with which his reason has brought him into proximity.”

Man, through his involvement and evolvement in matter, reveals various facets of the dark side of his psyche in the symbolical picturization of his consciousness with objects of mundane experience, such as the parasite, the beast, the robot, and the zombie. Devoid of divine illumination, Man expresses himself with such carnal personas. For instance, one moment he lives upon the sweat of another’s brow like a blood-sucker, and the next moment, he moves mechanically like a machine and aimlessly like an undead with no feeling and mental or spiritual direction in his consciousness and will. As can be seen from this, Man plays a part on the world’s stage in more ways than one, and Shakespeare probably had an inkling of this situation. The protean transformations and expressions of Man’s psyche are the manifestations of the false ego’s unstable nature, and also of Man’s false conception of his true Ego. Man identifies himself with forms, with his desires and mortal aggregates. It deludes him into thinking that he is a separate being, a unique creation, apart from the essence of all manifestations. This causes needless pain and suffering, for the identification with the false, the ephemeral, results in spiritual death and degradation, and the loss of divine light–or “Nur,” to give the Sufic designation. Unity of existence is the basis of Life, and it is wisdom to realize this fundamental condition of the Cosmos. A being who loves, extends out of its Self, to its greater SELF–the universe as a whole, the vital energies and forces that sustains the harmony of the Tao, the orderly functions of the Cosmos.

Wisdom is the way of thinking from God’s point of view, and it is acquired by attuning one’s heart with the heart of the All. Man must grow out of the personality cult, to cease worshipping this idol, this mark and symbol of the beast. This self-proclaimed god is carnal in nature, it is self-centered and egoistic. Its breath is that of sulphur, and the anguish experienced by Man who considers himself as this idol is great, and Man, as a result, undergoes a self-triggered cosmic penalty–that of suffering.. Suffering is the consequence of Man’s own willful violation or the misuse and abuse of the laws of God, of Omneity, for his self-centered purposes. One of the major laws that Man breaks each day is his identification with the false image that he creates for himself. Man should instead realize the true Self, the image of God that he essentially is. God saw that this image, this archetype, this blueprint, was good; therefore Man should likewise see the goodness in this archetypal image which is the reflection of God’s, instead of demeaning and condemning his basic identity. Man must shed his mortality, his mortal habits, his finite way of thinking and living before the “coat of various colors,” the vesture of immortality is bestowed upon him. Man’s focus should be upon his innate divinity and not on the shadow upon the wall of matter. Thinking that Man is mortal is the sin of Adam and Eve, and it caused Eden to fade from their gaze and awareness. The consequences of sin is death–spiritual deal–and this operates in an automatic fashion. Gautama Buddha declared that we are punished by our sins, our karma, and not for them. The all-merciful compassion of God, as embodied by the Bodhisattva Kuan Yin, does not throw the first stone and never will at any misguided individual. Man’s mistakes rebound back to him of their own accord, and this law is inexorable and immutable in its application in the samsaric worlds.

Man, Know Thyself

“What is man, that thou art mindful of him? and the son of man that thou visitest him?” (Psalms 8:4)

The above biblical quotation shows that the concern and enquiry into Man were of prime importance not only to the Greek sages who admonished their disciple to “know thyself,” but also to their Hebrew brethren across the Mediterranean; in fact, the wise men of all ancient cultures were of the opinion that unless one occupied one’s time and energy with the seeking out of one’s true nature, of knowing one’s Self, knowing one’s Reality–one’s presence in this physical plane is wasted and not easily acquired again for aeons; one would linger in a hell-like realm called “Hades,” or what Tibetan Buddhism calls “Bardo,” remorsing over all of one’s karmic mistakes and sins. The human form is really a precious jewel, very fragile in its structure and precious in the eyes of Divinity–for it is its instrument in this plane of existence. We should not make the mistake of thinking that the physical form would endure for a considerable period in this three-dimensional world. There are no guarantees in life. The Angel of Death may at any given moment say that our alloted time is spent. Living a hedonistic life robs us of a considerable amount of life-energy that should be returned to our Source in joyous gratitude. The energy at our disposal does not really belong to us–not to the false ego or personality–it belongs to God. For so long we have given to Caesar that which is his and not thought about rendering to God his due. It is an error to utilize the energy given for self-indulgence, for egoistic purposes. Understanding this, we should occupy ourselves with spiritual pursuits, even in the midst of everyday living.

Forsaking egoism or self-centeredness which is Qabalistically, the qlipphotic side of Man, we automatically dethrone most, if not all of the lesser gods, the devils in disguise, such as greed, sloth, jealousy, and lust. On the converse side, transcendental virtues–the Paramitas, such as giving, morality, patience, and perseverance ought to be practiced and lived by Man. Expressions of compassion, mercy, and the serving of life are just some of the many ways that we “cast bread (energy) upon the waters” and have it returned to us tenfold. Spiritual aspirants must learn to be responsible for their own actions, and to control their minds and emotions. Thinking compassionately, calmly, and impersonally is the way of the Divine.

[Note: This paper contains images which may be seen as originally published at our website]

Copyright © 2006 Luxamore

Read more: Man, the Microcosm; Part 1

How to Make Money Selling on eBay – Low-Cost eBay Start-ups!

Those who know how to make money selling on eBay know that there are some costs associated with starting every business. They know that you cannot expect to start a successful business without some level of investment. They also know that the amount invested can be very low.

If you think you can start and develop an eBay business without spending a single dime, you are misleading yourself. It is important to be prepared to spend some money to get all the resources you will need to get your new business off of the ground. There will be some upfront expenses to get started if you really intend to handle eBay as a business. The actually level depends on both the type of business you will be operating as well as the level of income that you are initially establishing as your goal. Those how know how to make money selling on eBay know that with a little investigation the list of expenses will soon become clear.

Do you want to know how to make money selling on eBay? Preplan your startup and initial growth. Know how much investment will be required to get your business off of the ground. Make sure that you have a means of obtaining the required funding.

While the investment can be as low as a few office supplies and a computer, it can quickly grow much larger. The actual amount that will be required depends on the decisions that you make before and during the startup phase. Those who know how to make money selling on eBay know that some investment will be required.

To Your eBay Success!

Read more: How to Make Money Selling on eBay – Low-Cost eBay Start-ups!

Please Hire Me – Writing a Resume that Gets Results

Those in the Web business know that optimizing a site page is essential to getting it on the search-results lists of major search engines like Google. Nowadays, with the combined impact of online resume-posting and the increasingly prevalent use of scanning technology, even by small companies, the same principle applies to your resume: optimization is essential!

Changing Standards
When resume-scanning software first hit the job market, it wasn’t very sophisticated. Keyword summaries were placed at the top of ascii or text resumes to ensure that they were picked up by the somewhat rudimentary software. Similarly, formatting was minimized for fear that it would interfere with the scan.

Nowadays, these rules no longer apply.

Modern scanning software has come a long way and can recognize text in boldface, italics, designer fonts, and bullets. Furthermore, it can scan for keywords throughout your resume, not just in an assigned area. For that reason, a well-crafted “normal” resume can in fact be an optimized keyword resume that’s poised to get noticed when electronic filters stand between you and a hiring manager.

The Importance of the Right Resume Keywords
It may be daunting to realize that your success in scoring an interview could hinge on a few carefully selected resume keywords, but with keyword-based scanning, this is the case. Employers who use this technology (up to 80 percent of them, by some counts) determine a set of mandatory keywords that reflect the duties of a given job. For example, an accountant’s resume keywords would be ‘general ledger’, ‘AP/AR’, payroll, ‘reconciliations’, etc.

Based on the number of “hits” your resume achieves when it is scanned, your resume will be ranked and submitted to a hiring manager for further review…or not. So how do you determine the appropriate keywords?

Finding Your Golden Keywords
Finding the right resume keywords takes a little work, but it’s completely achievable. If you’re applying for a particular position, a great place to start would be the job listing — but be careful. A hiring manager is savvy enough to detect when their own listing is being regurgitated back to them. That said, the clever use of words that speak to their requirements is always appropriate, as long as it aligns with your professional experience.

If you’re conducting a broader search by posting your resume on an online job board like HotJobs.com, then your resume will be seen by multiple potential employers. How do you then choose the right keywords? Consider how your goals align with your experience. For any resume, the trick is to use what you’ve accomplished to paint a picture of what you want to do next.

You can determine the keywords most likely to be on an employer’s must-have list by:
• Analyzing job postings that are in step with the type of position you want to land.
• Taking a look at the career listings of employers in your target industry.
• Remaining up-to-date on the latest buzzwords in your field.
By optimizing your resume, your will be able to successfully emerge from the resume-scanning process (or online job search), while also creating a document that makes a compelling case for your candidacy.

Be sure to follow this guidance and realize that your resume is a living, breathing document that will most likely be created, posted, and reviewed in an electronic format. You want to ‘optimize’ your resume for all formats. Be sure to follow our guidelines and let your resume stand out from the crowd!

Read more: Please Hire Me – Writing a Resume that Gets Results

Articles to Directories in the Newbie World

As a newbie to the web world, I designed my first web site in December last year. Having read a number of publications, I was fully aware that I would have to produce links to my new site.

I was further aware that one route that I had to go was to write articles, a daunting task for a newbie. Even more of a problem was the means of getting the article to the numerous article directories, groups, and ezines that populate the web.

I appreciated that there were three possible distribution routes. I could submit my article to an article distributor who would send out my article to their selected directories. An alternative would be to do it myself, accessing each of the directories, cutting and pasting into the numerous input fields, having subscribed to each prior to submission. I discounted this method because of the time involved.

A third possibility would be to use available software to speed up the latter process. Unsure of the best route, I decided that I would write two articles, one for each process, and measure the results. The purpose of this article is to share the results with you and the conclusion I reached..

My first article was a review of the software that I had used to create that first site, and entitled “Dreamweaver too complicated?, Go Live and Frontpage too steep a learning curve?” I decided that I would use one of the professional article distribution services for my first effort and looked at available agents. I selected one, paid my quarterly fee of $39.95, which allowed me an unlimited number of submissions for three months. I searched, today, for the title, using the “exact phrase” box of Google’s “Advanced Search” and found only 15 matches, which is way below my expectations.

My second article, “The Newbie World of Affiliate programs” followed shortly afterwards. Having spent the last twenty years with software houses, the last ten being with the world’s largest database company, I am aware that I can sometimes be over- critical about a product. To distribute this second attempt, I selected a software program selling around $150, and offering a three day free trial. I downloaded, and examined the submission sites, finding some of them obscure, and others where the software did not submit at all. There were103 web sites, 9 needing a logon, and 23 email sites. Again, at the time of writing an “exact phrase” Google search yields 4 matches.

At this stage I started to think that it was my ability as a first-time author that was in question.

Far from happy, and having wasted a good many hours, I paused to take stock of the situation. I didn’t like the software I could find, I thought that the article submission services were too expensive and I did not want to do it manually. The answer must be to design my own.

The prototype submits to 220 sites. I have excluded specialist directories and, therefore, all will accept articles on a wide variety of subjects. The software logs on automatically, fills in every field on the submission form, including the category, and presents me with the filled-in web form.. All I have to do is scan, then press the “submit” button. It takes around 10 seconds for one article to be sent to one site, most of that time being the directory response time. At 6 submissions per minute, with concentrated effort, it takes around 35 minutes to submit to all 220 directories. Whilst I could make the procedure completely automatic, without the need for me to do anything, I still value the peace of mind that the quick scan provides.

Six days ago, I wrote my third ever article, and submitted it using my system. The title of the article is “My Mistakes as a Web Design Newbie”. Again, going to Google’s “Advanced Search,” and entering the title in the “exact phrase” box, at the time of writing, the results show 34,300 entries.

My next stage will be to add around 150 email submission sites, and then a further 100 non-specialized directory sites.

Read more: Articles to Directories in the Newbie World

Powerful Tips for Super Fast Mini Site Profits!

There are many ways to make money from “mini sites”. Mini Site for a general definition usually means a very small site with only a few pages (3 to 10).

However today I am solely concentrating on selling a “single product”. This can be an ebook, piece of software, a service or even simply “list building”.

**The Most Important Factor!

The main thrust of any highly profitable mini site is in the planning.

Once this has been achieved “you must see through to the end your action and marketing plan/system.”

I have seen too many times people build sites and products only to quit without going the whole course.

I have a current client with an excellent ebook of which the topic has huge demand and his book is only one of two on the market.

Like he stated; “I have put six months, time, effort and money into this book, I am not going to quit now”.

With a little testing, editing and site marketing, we will have his book selling 500 to 1000% more copies within a month or so.

So don’t get to the 80% point of you work and then quit.

Do a bit more testing, build a better linking campaign, write that pop-up course, launch that press release, do more research, get your sales copy professionally written, have your ebook edited by an expert, get help if you need to.

Plan to Succeed and Succeed by Finishing!

**Your Product – Is There Demand?

Simple & quick ways to ascertain if demand for your product or service is present before taking steps to create it.

1. Use Nichebot (http://www.nichebot.com/) & Word Tracker (http://www.wordtracker.com) to research your keywords and get an idea of competition.

2. After choosing your keyword/s, do a search on Google and see how many “adwords” (right hand side of the screen) advertisements appear.

Click on these ads to see “exactly what” they are selling. Are they selling a product the same or similar to yours and at what price? Set up an excel file and check the same keywords over a two week period, who’s advert stays and who’s drops off?

It is best to change your Google ‘preferences’ to show 100 search findings to examine the ads more easily.

3. Set up your own free Adwords account (https://adwords.google.com/select/) and see what amounts are being bid for your given keyword.

The next few tasks also help with the above however it will help you deicide whether there is an exact need for your own product.

1. Do a search for your keywords on Overture (http://www.content.overture.com/d/). Under the top search result click on “sponsored linking” and then click the “view bids tool”.

This will give you the prices of all bids. In general a higher price means that there is much competition and demand for that keyword and product.

Click on a few these links to see exactly what is being sold.

2. Start asking questions on forums associated with your business and product. Does anyone own similar products, what was good about the product or bad, improvements that could be made and so on?

3. Get a survey done.

4. Write a short email course, set-up a website and get traffic to the site using Adwords. At the end of the course get subscribers to fill out a survey stating whether they would find your new product useful and if they would purchase it.

**Product – Service Production

This is part is straight forward really. Being that it’s your own product, you should already know how to produce it or least some idea.

I will say that if you are writing an ebook, by far the easiest method is to produce it in Microsoft “word” or similar and then convert it into “Pdf” using Adobe Acrobat 7.

**Setting Up

Again, setting up your website, domain name, etc can be done quite easily and inexpensively.

**Testing

You must split test! This simply means to test different parts of your sales copy, headings, pictures, price that is on your sales page to achieve the highest sales percentages (website hits to sales).

At this stage though you have a choice!

You can split test your product by driving clients to your site using “paid methods” such as Adwords (https://adwords.google.com/select/).

Or

You can start building traffic to your site and then test with free traffic.

Or

The best option, do both at the same time!

Let me make this very clear. Testing can and does make & break many businesses!

Fail to test and your business can under or you could be loosing $10,000’s lost revenue every year. Do not fail to test.

**Marketing Your Mini Site

On of the best ways to market your own product is with an affiliate program. You can have hundreds if not thousands of people advertising your product or service all over the net for free.

Here are several top affiliate services currently on the market:

http://www.clickbank.com
http://www.cj.com (Commission Junction)
http://paydotcom.com

At this stage we get into the nuts and bolts of web traffic and marketing however as much of this is similar for some sites I will cover web traffic methods in detail in the following section.

**Planning & Your Budget

After completing your research you should plan you whole business campaign and prepare and research a budget.

What will you do yourself and what will you outsource? Items to think about are:

Web Design
Sales Copy
Affiliate Setup
Accepting Payments
Download Area (If an online product)
Delivery
Marketing & Web Traffic

If you are a small business much of this can be handled by a staff member to set up or organize. If a solopreneur the same can be done.

**Sales copy – a word of warning!

If you have no sales copy experience, you will improve with time spent online.

Even so, although I have many years of experience I still outsource my major copy writing needs. Copy writing is a highly acquired skill and while good copy will make you a lot of money, bad copy will…….

So bottom line. If you have no skill in copy writing, outsource it.

**That’s it! Start you marketing campaign and watch the profits flood in!

Read more: Powerful Tips for Super Fast Mini Site Profits!

Why You Should Avoid Google’s Content Network

When you create an AdWords campaign you have a choice as to whether you want your ads to appear on Google’s network of content sites. These are sites that have signed up for Google’s Adsense program, which allows them to display AdWords ads on their pages. Generally speaking, this is not very targeted traffic. Google tries to display your ad on pages with relevant content, and it does a pretty good job of it. Nonetheless, I personally do not like this traffic, and I will tell you why.

When marketing on the Internet, the sooner your ad is displayed to your prospect, the greater your chance of making a sale. This is the reason why search engine traffic performs so well. Most surfers initiate their Internet activity at a search engine. Indeed, many have a search engine like Google, Yahoo, or MSN set as their home page. In other words, it is the first thing they see when they log onto the Internet.

Lets take a closer look at the chain of events. A surfer logs onto the Internet because she wants to find something. She goes to Google and enters her search and among the results she sees your ad. It catches her attention and she clicks through to your site. Since you are offering exactly what she is looking for, she is turned into a customer and you make a sale. This scenario happened the way it did because we understand the virtues of targeted traffic, but it also happened because we were the first to satisfy the surfer’s needs.

Now, say the surfer has been online for some time and has been surfing from one site to another, looking around and possibly doing research. This surfer may be frustrated because she has not found what she wants, and is therefore in a negative mindset. What is more likely, however, is that this surfer has turned into a window shopper. Either way, since this surfer has been online for some time now, the result is she will be harder to convert into a sale.

When your site is shown on content sites it is being displayed to surfers who have often been online for a longer period of time and are generally not as receptive to your message. Add to this the fact that your ad will not be as targeted and your chances of converting the surfer are even less.

What we want is highly targeted traffic and we want that traffic to be receptive to our message. As that traffic becomes more and more diluted, its value diminishes as well.

One strategy that can be used with content targeting is to create a separate campaign for it. In this campaign all bids would be as low as possible, i.e. 5 cents. In this way you can display your ad on content sites, but the cost would be more in line with the traffic’s value. Keep in mind also that there is greater chance of click fraud when advertising on content sites, which is another good reason to keep bids as low as possible.

Google recently added a feature where you can bid separately on your content network ads, which allows you to bid lower on your content network ads without having to setup another campaign. This is useful and can be a good solution. I still prefer to create a separate campaign for content network advertising, however. A separate campaign allows for greater organization and analysis. This choice is one of personal preference, though, and you should use whichever option you feel more comfortable with.

In the end, you should be skeptical about content targeting, as the traffic quality will not be the same as the pure search engine traffic. If you really want the extra traffic, then make sure you bid separately for your content site campaign, keeping your bids as low as possible. You should also keep a close eye on your stats to make sure you are not paying for any fraudulent clicks. Good luck.

Read more: Why You Should Avoid Google’s Content Network

15 Top Rss & Blog Marketing Tips

1. Place all your feeds on the following website and the directories listed on this page – http://www.rss-feeds-directory.com/blog_lists.html

2. For fast inclusion into yahoo, get yourself a “my yahoo” page – http://my.yahoo.com/ and place your rss feed on that page.

3. Have a link which allows other people to put your rss feed on their own “my yahoo” page. See “my yahoo” for details.

4. For fast inclusion to msn, also open a “my msn” account and add your rss feed to that page.

5. Place your blog on all the major search engines – http://www.thewebtrafficco.com/search_engine.html

6. Join this site and add your blog (free) – http://www.BlogExplosion.com

7. Ping your blog after every post at – http://pingomatic.com/

8. Place a “blogroll” on your blog using – www.blogrolling.com

9. Make a blog post at least every day or less. Why? – http://www.feedforall.com/why-use-rss.htm If you don’t think you can write enough content on a daily basis, there are many free articles out there you can use.

10. Invite other editors/writers or webmasters to write on your blog as co-editors. Make sure you allow them to include their “resource box” at the bottom of each post and set up an “about our editors” page.

11. Place a link and description to your blog on all your websites, out going emails and any autoresponder courses you have set up.

12. Announce your blog at forums you currently use/participate in.

13. Place informative responses in the “comments” box of other highly trafficked blogs in your field of business.

14. Once you have 10 to 15 posts on your blog, announce it with a press release.

15. Download this free rss marketing ebook by top Rss expert, ‘Rok Hrastnik’ – http://www.rss-feeds-directory.com/rss_the_business_case.zip

Read more: 15 Top Rss & Blog Marketing Tips