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文章归档
The Fifth Step to Increase Internet Traffic Through Writing Articles Requires the Personal Touch
Each day hundreds of articles make their way to the Internet from article submission sites to blogs. Yet, if the purpose of article distribution is a marketing mechanism to increase web site traffic, what creates the loyal readers who look to find your articles on the web? Simply, what makes one article viewed and consequently distributed many more times than another?
In reviewing my own articles, I realized that the more that I could connect my personal or professional experiences to the content of the article, the greater the increase in views. People want more than the purely technical information. They want to know from your experiences what worked, what didn’t work and by sharing your experiences how the article can help them.
Writing from a personal viewpoint is a challenge because you as the writer do not want to overload the effort with a lot of “I’s.” However, by not including some personal perspective, the reader cannot make a connection with you. If the reader cannot connect with you as the writer, there is a greater likelihood that the reader will not read your complete article. If they don’t finish the article, they probably won’t forward the article, review the article nor include the article for future distribution. HINT #5: People will buy who you are first and then what you do second.
When writing using personal experiences, you are beginning the development of a relationship. As more articles are submitted, readers have the opportunity to see you as a giving, sharing individual who truly wants to help them overcome a current challenge or prepare them for a future one.
Since I have changed my writing style to be more personal, I have experienced dramatic feedback in both the articles and the monthly newsletter than I co-publish at www.processspecialist.com/newsletters.htm. Will ever reader relate to your article? Absolutely not! However, I believe that if the goal is to increase traffic to your website and to have your article widely distributed, you must make yourself unique. Given all the information out there, one of the simplest ways to achieve that goal is to write from a more personal viewpoint.
Asking yourself the following three questions may help you write with a personal viewpoint while sharing what you do or know.
1. What excites me as a reader?
2. From my own experiences, what can I share to help others?
3. Am I truly sharing or editorializing?
Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com
This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).
Leanne Hoagland-Smith, M.S. CEO of ADVANCED SYSTEMS located outside of Chicago, IL, is the Learning & Process Specialist. With over 25 years of business & education experience, she helps her clients to double their performance. By uniting systems, strategies and people to create loyal internal customers, Leanne delivers ROI solutions in 4 key areas: financials, leadership, relationships and growth & innovation within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.processspecialist.com if you are seeking to connect your passion to your purpose to double your performance for unheard of results.
If you want to make money online a good strategy that won’t cost you a dime is to write articles that relate to your product or service.
Search Engines are constantly on the “look out” for freshly written content that has been submitted online. So how do you come up with ideas for your next article? Here are several suggestions that may help…
* Hang out in online forums. Watch what people are talking about. Look at the questions they are asking. The topics that are bringing the greatest number of visitors would make for an excellent article.
* Take a look at what information is being broadcast on TV, radio, newspapers, and online. This information is usually a hot topic.
* Read blogs. What are people posting about? What kind of comments are they leaving? What questions do they have? Blogs are the hot internet marketing medium right now and you can literally find them everywhere on any topic. This is an excellent source for your next article idea.
* Survey your current customers or website visitors. Ask them what kind of article they would like to see in your next ezine or published on your website.
* Check bookstores online. What are the top sellers? This can be a good way to come up with an article that catches the attention of what people are reading.
* Be seasonal. Write about what is going on that time of year. Holidays, festivals, sports, graduations, etc. all make for an article that someone will want to read.
* Write an article about a current fad. There is always something that is hot at the time and could make for interesting reading from you.
* Keep track of what your customers and prospects are asking you. If you get an email or phone call with a question this may make for a good article. Others may have the same question, but are afraid to ask it.
* Start a swipe file on what others are writing about. If it is of interest to you it will probably be of interest to others. Never plagiarize the work of others, but you can certainly get good ideas this way. The biggest benefit of a swipe file is having it handy to refer back to over and over whenever you are ready to write your article and are not sure what you want to write about.
Hopefully this will give you some ideas on how to come up with your next article. The internet marketer who can write interesting articles has a huge leg up on their competition. If you can master this strategy there is no limit to how much money you can make online.
This Article Was Published By Hans Hasselfors, from SubmitYourNewArticle.com. Get the net working for you. Join a community of like-minded authors and publishers and make your living online. Become a member of our article directory: http://www.SubmitYourNewArticle.com
Read more: Write Articles That Relate to Your Product or Service
What’s Wrong With My Article? How to Get Your Article Published and Grow Your Business
I have reviewed thousands of articles written by marketers hoping to promote their websites, products, affiliate programs, and e-books. While most of the articles are useful, all too many are not worth the paper they’re printed on (and that’s saying a lot in the electronic age!) Are you making the same mistakes?
In this article you will discover the simple, common sense techniques that will get your article accepted by article banks, approved by newsletter editors, and published in some of the largest ezines online.
I’ll show you how to increase your “article-submitted-to-published” conversion ratio and draw readers over to your site by improving your “newsletter-reader-to-qualified-visitor” ratio.
~Offer Valuable Content~
This, of course, is paramount to your success, so it’s first on the list. Share your knowledge of the topic, and don’t be stingy about it. If you include tips, tricks, and helpful information, you’ll get more editors to publish your article. They need content to keep their existing subscribers loyal, attract new subscribers, and earn them some money.
What content do they want? Readers want to read about topics of interest, and learn from your experience and insight. Tell a story, explain how things work, offer examples because that’s the way people learn. Once you give them some interesting information, they’ll visit your website to learn more from you. Because they already trust you, they’ll visit your site pre-qualified and open to an offer. This is the best kind of web visitor.
Valuable content will improve your “newsletter-reader-to-qualified-visitor” conversion ratio.
~Don’t Sell~
If you submit a sales letter, there isn’t a newsletter editor on the planet who will publish it. After all, they have a newsletter that reaches thousands, maybe tens of thousands, of targeted, double opt-in subscribers. If you want them to publish your blatant advertising, you’ll have to buy an ad.
Think about the article banks. Why would such article repositories as www.eBusiness-Articles.com or www.Healthy-Articles.com want to clutter up their directories with advertising sales letters? They want original, valuable content, because they serve newsletter editors and publishers. If the content doesn’t draw the interest of their audience (editors) the repositories don’t want it.
Sales letters will hurt (maybe eliminate) your “article-submitted-to-published” conversion ratio.
~Use Product Placement~
I know, I know, the only reason you’re writing articles is to increase your sales, and I just told you not to sell. Don’t fret – there’s a way to successfully sell your company within your article without submitting a blatant sales letter.
Hollywood producers incorporate products into their movies. Would you pay to see a movie about the features and benefits of Coca-Cola? Probably not. Would you watch a movie with Tom Cruise chasing bad guys? A lot of people will.
No one complains when he drinks a Coke while contemplating his next move. No one minds when screeches past a Coca Cola truck during the high-speed chase. And at the end, when gets the girl while standing in front of a Coca-Cola display, does that bother you? No, of course not, because none of those things took away from the plot of the movie. The story was interesting. Coca Cola spends millions on product placement every year, because they’ve learned that when movie goers enjoy the movie, Coke sales go up.
Do the same in your article. Use your business as the basis for a story you tell. Use your product as an example. Use one of your customers as a case study explaining your point. One of the authors at ArticleMarketer.com took this advice and wrote an article to submit through our service. When publishers read his article they …
See what I just did there? Now you’re just a little disappointed that I didn’t finish the story, aren’t you? Do that in your article. Engage your readers, involve them in the story, make them want more.
Product placement will improve your “newsletter-reader-to-qualified-visitor” conversion ratio.
~Formatting Matters~
You must follow the rules and guidelines listed by each newsletter, article site and publisher on your list. The formatting of your article can have a tremendous impact on whether or not it gets published. Each publisher has different requirements, so read the guidelines and submit accordingly.
At Article Marketer, we submit articles to a wide variety of article repositories, newsletter editors and email distribution groups for authors around the world. We’ve made hundreds of thousands of successful article submissions, but before we could launch our service, we had to evaluate the submission criteria of each publisher, repository and article site on our long distribution list. Here’s some of what we found:
Most sites don’t want HTML. Others allow an anchor tag, but no formatting tags. Some publishers want articles with 60 character lines, with a hard break at the end of each line. Others will reject an article with 60 character lines, preferring automatic word wrap. Others want 65 character lines. One wants an 80 character line.
Some don’t want your copyright and personal information at the top of the article. They also don’t want you to repeat the article title or your byline in the article body. Others require it there.
Keep in mind that the first few lines of an article (following the headline) are key to capturing a reader’s attention. Depending on the submission site, they’ll format your article with copyright and reprint rights, without squandering the “prime real estate” on copyright, reprint rules, and other stuff. If a reader doesn’t get pulled into your article, your resource box can’t deliver traffic to you. Then what’s the point?
Following the submission guidelines will increase your “article-submitted-to-published” conversion ratio.
~A Powerful Call to Action~
Every article should end with a distinct and powerful call to action. I’ve seen authors who try to cram every site they know into their resource box. This is a waste of time, and it confuses the reader.
Imagine if you’re reading an article about how to whiten your teeth. The article is well written and you start thinking to yourself “Hey, this author knows his stuff!”. When you get to the end and you see a link to whiter teeth dot com, you’ll probably visit. However, if the whiter teeth link is stacked on top of clean fuel dot com and marketing stuff dot com, a confused reader will not click at all. Talk directly to your qualified audience about your topic and send them to a specific site, then watch as your sales go up.
Focusing your call to action will improve your “newsletter-reader-to-qualified-visitor” conversion ratio.
~It’s An Article, Not a Letter~
Many authors make the mistake of thinking of their article as a personal missive to the reader. A personal voice is terrific, just remember that you’re writing an article, not a letter to a friend. Articles in Time Magazine never end with:
Sincerely,
Susie Jones
While it is true that some authors will sign off with a trademark tagline, that tagline is incorporated into their article, and it’s never followed by a signature. Besides that, a signature isn’t a powerful way to close your article. Use a powerful call to action.
Avoiding the look of a personal letter will increase your “article-submitted-to-published” ratio.
~Don’t Change the Title and Resubmit~
If there’s one thing that an editor hates more than anything, it’s to get the same article multiple times. I know that there are people telling you to resubmit your articles with new titles, because the headline is important. While I don’t deny the importance of a good headline, just putting a new headline on an old article is a really bad idea.
Christopher Knight at http://www.
Read more: What’s Wrong With My Article? How to Get Your Article Published and Grow Your Business
The 5 Largest Pitfalls in Developing Yourself as a Freelance Writer and How to Avoid Them (Part 2)
Are you ready to express your life purpose through writing and being published but you find yourself stopped? Here are the next 3 pitfalls to watch out for and how to climb out of them.
3. TAKING YOUR WRITING PERSONALLY. Now, don’t confuse what you just read with the idea of making your writing personal, or using your personal experiences in your writing. Depending on what kind of writing you do, both can be very effective. The pitfall is when you mistake your writing for yourself, a common factor that has so many writers not be able to deal with rejection well. When you mistake your writing for yourself, every rejection letter or request for a revision feels like a personal insult. And boy, I’ve seen some writers with pretty thin skin and some editors who are masterful at making cutting remarks.
CLIMB OUT OF THIS PITFALL BY: first noticing when you are taking something personally. We all know what it feels like when we think someone is criticizing us. Use that feeling as a signal to make a switch to a more positive response. One way to make this switch is to think of every rejection or comment from an editor as the Universe coaching you in how to be a successful writer. Suddenly, what at first occurred as criticism, becomes constructive coaching.
4. NOT REALIZING THAT WRITING IS A BUSINESS. This can be difficult for a lot of people to learn, no matter what the profession. I had to learn it as a veterinarian, and relearn it as a writer. Luckily, I learned much faster the second time. If you expect someone to pay you money for your services, whatever that service is, then you’re in business. Therefore, it’s important to not only develop your technical skills as a writer, but to also develop your business skills. I’ve found that most writers are much better writers than they are business people. That’s why in my workshop, FROM SPARK TO FLAME: Fanning Your Passion and Ideas into Money-making Magazine Articles, the focus is on the business skill of how to market your writing effectively.
CLIMB OUT OF THIS PITFALL BY: investing at least equal learning time to developing your business skills as you do your writing skills. Seek out books, workshops, and courses that teach business skills such as time management, marketing, business planning, and accounting, to name a few.
5. TAKING YOUR WRITING CAREER TOO SERIOUSLY: Most writers who want to become professional writers do so because they love to write. But all too often, the fun and love of writing disappears under a cloud of “serious significance.” Invariably, when a naturally creative person starts taking life too seriously, their creativity suffers.
CLIMB OUT OF THIS PITFALL BY: lightening up for starters. As the recent best seller attests to, “Don’t sweat the small stuff, and it’s all small stuff.” I also encourage writers to always include in their writing schedule fun and recreational writing. If it ends up somewhere and brings in a few bucks, fine, but the point of such writing is to keep the fun in.
This report is one example of fun writing for me, which shouldn’t lessen its value to you. I simply enjoy passing along some of the pitfalls I’ve discovered (and fallen into from time to time) along my own writing path in the hopes they may be helpful to you.
The ideas in this article are from FROM SPARK TO FLAME – a proven, systematic process for fanning your ideas into money-making magazine ideas that make a difference.
Dr. Brad Swift founded Life On Purpose Institute in 1996 with the vision of creating a World On Purpose by assisting people like yourself to clarify their life purpose & live true to it. Determine how on or off purpose your life is with the fun & insightful Self Test at:
http://lifeonpurpose.com/_forms/self-test.php?source=ezart
Inspire yourself with a fr.ee subscription to Purposeful Pondering Ezine:
http://lifeonpurpose.com/index.php?dir=_ezines&task=view-ezines
Visualize Conquering Fear of Public Speaking
I’m convinced that it’s nearly impossible to get through life without speaking in public. Perhaps you are asked to give a toast at a wedding. Maybe you want to give a eulogy at a dear friend’s funeral. Maybe you’re invited to speak to a group of potential contributors for the charitable organization you’re a part of. Maybe you are called upon to speak to your peers at work to give an update on your department’s progress.
Whatever the case may be, there are so many situations in life where we could find ourselves standing in front of a group of people and trying to inform or persuade them. How would you do in that situation?
For some, the fear of public speaking is debilitating enough for them to do whatever is necessary to get out of the situation. For many, that fear causes extreme anxiety but they push through and speak anyway. Being able to speak effectively means potentially advancing in your work or social life or bringing honor to the deserving person you’re speaking about. It’s important, then, to be able to speak effectively and to overcome your fear.
One way to help you is with a visualization technique. I advise people who are planning on presenting to visualize themselves taking the stage and giving an incredible presentation. The result? They feel the scenario long before they deal with it and they enjoy the visualized success. This builds confidence and having confidence helps to create actual success. Here’s how you an visualize your way to a successful presentation:
First, imagine that you’re sitting there in the room. Imagine the room and its surroundings in detail, including the sights, sounds, smells, tastes, and temperature. Are there others nearby? Is someone wearing perfume? Did you just drink the too-strong coffee? Picture the scenario exactly as you expect it to be.
Next, imagine yourself being called to the stage in the manner that will likely happen. Sometimes it’s an introduction by the Master of Ceremonies, or maybe it’s a glowing report by your manager. Imagine yourself standing and walking to the stage. In your imagination, think about every step you’ll take and each breath you inhale and exhale as you go.
Now, imagine taking the stage and beginning your speech. Imagine the speech in detail: visualize yourself speaking, thinking on the spot, interacting with the audience. Don’t gloss over your speech, but actually deliver it while doing this visualization exercise. Imagine yourself hearing your voice booming over the audio system. Imagine yourself referencing some of the visuals that you might have with you. Imagine the sights and sounds that you’ll experience as you present.
Lastly, imagine the audience. As you present, visualize them enthusiastically responding to you. Imagine them nodding in agreement or writing copious notes because of what you have to say. And finally, imagine them applauding enthusiastically as you finish and then rushing out to perform the ultimate action you want them to take (for example, to donate money to your cause or to buy the product you’re selling). Visualization: it’s an effective way to practice your presentation.
Ten Secret Ways to Make Your Brain Get The Write Idea!
Once you have an idea for a book and a plan for how to get it written and marketed, it’s time to put your brain to work with some writing exercises. Here are 10 different tips to help your brain get the ‘WRITE’ idea:
• When an idea comes to you, usually unexpectedly, it is time to write ¾ right now! Record it on anything that’s handy and transfer it to full size paper as soon as possible so you won’t lose it.
• You should write as long and as often as possible when you’re “in the mood” to write. Ideas can flow over a period of minutes, hours and days so steal time if you have to in order to write when you are on a roll. It’s a justifiable action.
• Write in the places where you are most inspired and where you go to relax and rejuvenate yourself. If you write in these places you will increase writing time because these are the places you frequent in order to make sense of life. Inspirational locations bring out the best in you.
• Carry with you at all times key words and phrases from your Table of Contents along with supporting points you want included. Use this barebones outline to write in the waiting rooms of doctors’ offices or while your wife/husband is shopping or whenever the opportunity presents itself. Key words and phrases are all you need to get you started writing. They are all the inspiration you need.
• Get up a little early 2 or 3 days a week or go to bed a little later 2 or 3 days a week. Set aside this time to write. You might also consider using part of your lunch hour, if you get an hour, to write a few days a week.
• If you are a sports fan write between periods, at half time or even during those 3-5 minute commercial breaks. You might also try keeping the sports event on the TV ‘muted’ even when the game is on. If I’m rolling along with my writing I don’t really need the sound to understand what is going on and I can always un-mute the TV if something interesting is going on.
• If you’re writing a particularly interesting or important section of your book, leave it out where you can see it. It’s easier to just pick it up and write for a few minutes if it’s readily available. Having your work handy also generates ideas just by looking at it. You can jot down those ideas in the margins of your work. (In our house my papers may get moved in the tidying process. Make sure you know where your spouse puts those tidied papers! Consider investing in an “inbox” for those inevitable fits of housecleaning; that way, you will never lose something important.)
• If you have kids, arrange to exchange babysitting or child watching sessions with someone to allow you to write in a large block of time during times when it’s your best time to create. I’m a morning writer and a sports watching writer. Exchanging child sitting time must be mutually beneficial. Using this kind of arrangement also removes any guilt and frustration you might experience regarding finding and using large blocks of time.
Read more: Ten Secret Ways to Make Your Brain Get The Write Idea!
Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?
…I’ll bet you have!
This checklist should help you eliminate some common problems in writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your article.
Is it an article clarifying an issue for your customers, to attract prospects, to improve the link popularity for your website?
2. Know your target population.
Before writing an article, conduct research on the target population. What are their experience, their interest, and their wants in the chosen topic? What pain or problem do they try to avoid?
3. Develop a detailed outline first, stressing on the benefits.
Now that you have a purpose and a target, organize your article so that scanning it quickly will show immediately to your reader how he will benefit from it and what are the most important points.
4. Stop your reader in his tracks with your title.
Your title should grab the reader’s attention and ‘force’ him to read your first paragraph. Using your most important benefit usually does it.
5. Start your article with the most important information
Again, do not keep your most important information for the conclusion! Give it immediately and develop on it in the following paragraphs.
6. Keep jargon to a minimum.
If possible, avoid jargon as well as prejudices and insinuations. Write your article so that even a child can understand it.
7. Make your article warm and personal.
Speak direct to the reader. Use a lot of ‘you’.
Reading your article, the reader should feel warmth and empathy, knowing that you have the same problems and goals than him.
8. Keep sentences short and simple.
Using short and simple sentences will allow a fluid and easy reading, preventing your reader to get bored.
9. Have someone from the target population critique your article.
Who can give you a better feedback than someone from your target population? It will help you
10. Spend more time rewriting than writing.
Besides formatting your article for easy reading and nice presentation, be sure to use tools or an external editor to carefully proofread your writing for grammatical and spelling errors.
Remember that the more writing you do, the better you will get. After sometimes, when you are in the habit of writing, article writing will not seem as difficult as now!
This Article Was Published By Hans Hasselfors, from SubmitYourNewArticle.com. Get the net working for you. Join a community of like-minded authors and publishers and make your living online. Become a member of our article directory: http://www.SubmitYourNewArticle.com
